Emily Atack

Emily’s First UK Wedding in the JULIETTE Gown

For Emily’s first UK wedding, she chose the JULIETTE gown from Avenue by Josephine Scott, a striking design that perfectly captured her vision for a fashion-forward, elevated and effortlessly elegant bridal look.

The gown was discovered through a special collaboration with Caroline Black, owner of Evelie Bridal, where Emily fell for the distinctive silhouette of JULIETTE, designed by Josephine Parkhill as part of the Avenue by Josephine Scott collection.

JULIETTE brings together modern sophistication with timeless bridal elegance. Crafted from luxurious crepe, the gown features a plunging pleated neckline and softly sculpted fishtail silhouette, beautifully balanced by intricate encrusted lace sleeves and a statement train. At the back, the dramatic keyhole detail creates an unforgettable finish, elegant, feminine and distinctly modern.

For Emily, it was the long sleeves and striking keyhole back that first drew her to the design. She wanted something that felt contemporary and fashion-led, while still retaining the elegance and romance of a wedding gown, and JULIETTE proved to be the perfect choice.

For Josephine, creating Emily’s gown was particularly special:

“Working with Emily and Caroline was such a pleasure. JULIETTE has such a distinctive silhouette, and together we were able to make thoughtful changes to the original design to ensure the gown felt completely personal to Emily. Those details made it feel truly hers.”

The finished look was completed with Charlotte Mills shoes, adding the perfect final touch to Emily’s modern bridal aesthetic.

From its sculptural silhouette to its intricate lace detailing, JULIETTE was made for the modern bride who wants her wedding gown to feel elevated, considered and unforgettable.

Brides who feel inspired by Emily’s look can find JULIETTE at selected stockists like Evelie Bridal and our atelier, or curate your own bespoke version of JULIETTE, bringing your vision to life.