{"product_id":"chloe-georgette-crepe-illusion-lace-wedding-dress","title":"CHLOE","description":"\u003cp\u003e\u003cspan\u003eInspired by an Avenue favourite, reimagined for today. Fluid georgette crepe, exquisite French-look lace and a sculptural silhouette create a gown of timeless elegance with contemporary allure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eChloe was created as the natural evolution of one of Avenue's most-loved designs. Inspired by the timeless appeal of Cleo, Josephine Scott reimagined the silhouette with softer lines, contemporary detailing and elevated couture finishes.\u003c\/p\u003e\n\u003cp\u003eThe contrast between fluid georgette crepe and intricate French-look corded lace creates a harmonious balance of simplicity and romance, while the illusion back allows the lace to become a beautiful focal point without overwhelming the design. The optional neck scarf introduces a modern editorial element, giving brides the freedom to personalise their look while maintaining the gown's elegant simplicity.\u003c\/p\u003e\n\u003cp\u003eChloe reflects Avenue's signature philosophy of effortless luxury—beautifully crafted, thoughtfully designed and made to be cherished.\u003c\/p\u003e","brand":"Avenue","offers":[{"title":"Default Title","offer_id":48065551433893,"sku":null,"price":1.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0742\/9983\/4533\/files\/web_AV27_CHLOE_7763.jpg?v=1785355232","url":"https:\/\/www.avenuebyjosephinescott.com\/products\/chloe-georgette-crepe-illusion-lace-wedding-dress","provider":"Avenue by Josephine Scott","version":"1.0","type":"link"}