CHLOE

Inspired by an Avenue favourite, reimagined for today. Fluid georgette crepe, exquisite French-look lace and a sculptural silhouette create a gown of timeless elegance with contemporary allure.

Chloe was created as the natural evolution of one of Avenue's most-loved designs. Inspired by the timeless appeal of Cleo, Josephine Scott reimagined the silhouette with softer lines, contemporary detailing and elevated couture finishes.

The contrast between fluid georgette crepe and intricate French-look corded lace creates a harmonious balance of simplicity and romance, while the illusion back allows the lace to become a beautiful focal point without overwhelming the design. The optional neck scarf introduces a modern editorial element, giving brides the freedom to personalise their look while maintaining the gown's elegant simplicity.

Chloe reflects Avenue's signature philosophy of effortless luxury—beautifully crafted, thoughtfully designed and made to be cherished.